Picasa who? Is that the renowned Spanish painter, the Spanish equivalent of “my home,” or a portmanteau of both? It actually is a blend of both, but seeing how little Google has been promoting the service in recent years, you may have thought we were getting cute with you. This, though, is 100 percent serious – after treating Picasa like a seeming afterthought for the past few years, Google will be shutting down the service this spring.
Picasa’s desktop app will be shuttered on March 30, and two months later, users will no longer be able to edit their Picasa web albums. But why is Google shuttering Picasa when it had paid such a handsome, albeit undisclosed sum for it back in 2004? Two words – Google Photos.
Indeed, Google has been very, very aggressive in pushing its Photos app since launching it last year, and it is unsurprisingly hyping it as the “easiest way to still access, modify, and share most of (users’ Picasa) content.” The tech giant added in its blog post that all photos and videos will already be on the Photos app, and people will still be able to download or delete their Picasa albums if need be. Still, without the option to edit albums, Picasa’s going to be essentially useless once the service is shut down this spring.
Although it does appear to be the end of an era, Picasa’s not alone in its growing irrelevance. Yahoo did acquire Flickr in 2005, and while Flickr is still around with no sign of going away anytime soon, the service has progressively become less and less prominent despite Yahoo’s best efforts to promote it.