News articles about Roots (OTCMKTS:RROTF) have trended somewhat positive this week, according to InfoTrie Sentiment. InfoTrie identifies positive and negative press coverage by monitoring more than six thousand news and blog sources in real time. The firm ranks coverage of publicly-traded companies on a scale of negative five to five, with scores closest to five being the most favorable. Roots earned a media sentiment score of 1.62 on their scale. InfoTrie also gave media stories about the company an news buzz score of 1 out of 10, indicating that recent press coverage is extremely unlikely to have an impact on the company’s share price in the next few days.
Shares of OTCMKTS:RROTF remained flat at $$1.61 during trading on Wednesday. 1,000 shares of the stock were exchanged.
Separately, BMO Capital Markets lowered shares of Roots from an “outperform” rating to a “market perform” rating in a research report on Tuesday.
Roots Corporation, together with its subsidiaries, provides women's, men's, kids, toddler, and baby apparel; leather goods; footwear; and accessories under the Roots brand. The company operates through two segments, Direct-To-Consumer, and Partners and Other. The Direct-to-Consumer segment sells products through the company's corporate retail stores and e-commerce.
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