Head to Head Review: Phoenix Tree (NASDAQ:LIZI) versus Qutoutiao (NASDAQ:QTT)

Phoenix Tree (NASDAQ:LIZI) and Qutoutiao (NASDAQ:QTT) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, earnings, risk, institutional ownership and valuation.

Valuation and Earnings

This table compares Phoenix Tree and Qutoutiao’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Phoenix Tree $169.58 million 1.28 -$19.10 million N/A N/A
Qutoutiao $790.85 million 0.90 -$386.20 million ($1.52) -1.65

Phoenix Tree has higher earnings, but lower revenue than Qutoutiao.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Phoenix Tree and Qutoutiao, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Phoenix Tree 0 0 2 0 3.00
Qutoutiao 0 0 1 0 3.00

Phoenix Tree presently has a consensus price target of $13.50, indicating a potential upside of 184.21%. Qutoutiao has a consensus price target of $3.70, indicating a potential upside of 47.41%. Given Phoenix Tree’s higher possible upside, analysts clearly believe Phoenix Tree is more favorable than Qutoutiao.

Institutional & Insider Ownership

0.1% of Phoenix Tree shares are held by institutional investors. Comparatively, 3.1% of Qutoutiao shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


This table compares Phoenix Tree and Qutoutiao’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Phoenix Tree N/A N/A N/A
Qutoutiao -48.27% -2,417.23% -93.05%


Phoenix Tree beats Qutoutiao on 7 of the 9 factors compared between the two stocks.

Phoenix Tree Company Profile

Lizhi Inc. operates as an online UGC audio community in the People's Republic of China. It operates an interactive audio entertainment and online audio platform, as well as offers Lizhi app that allows users to record and share their voices on mobile devices. The company was founded in 2010 and is headquartered in Guangzhou, the People's Republic of China.

Qutoutiao Company Profile

Qutoutiao Inc. operates mobile platforms for the distribution, consumption, and sharing of light entertainment content in the People's Republic of China. The company operates Qutoutiao, a mobile application that aggregates articles and short videos from professional media and freelancers and presents customized feeds to users; and Quduopai, a mobile application that allows users to create, upload, and view videos. It also provides Midu Novels, a mobile literature application that offers users free literature supported by advertising. The company was formerly known as Qtech Ltd. and changed its name to Qutoutiao Inc. in July 2018. Qutoutiao Inc. was founded in 2016 and is headquartered in Shanghai, China.

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