Reviewing Jumia Technologies (NYSE:JMIA) and Safe-T Group (NYSE:RBZHF)

Jumia Technologies (NYSE:JMIA) and Safe-T Group (OTCMKTS:RBZHF) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, institutional ownership and dividends.

Institutional and Insider Ownership

23.1% of Jumia Technologies shares are held by institutional investors. Comparatively, 6.1% of Safe-T Group shares are held by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.


This table compares Jumia Technologies and Safe-T Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Jumia Technologies -141.38% -104.76% -68.57%
Safe-T Group N/A N/A N/A

Earnings & Valuation

This table compares Jumia Technologies and Safe-T Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Jumia Technologies $180.10 million 2.07 -$253.89 million ($3.41) -1.43
Safe-T Group $88.38 million 0.01 -$35.24 million N/A N/A

Safe-T Group has lower revenue, but higher earnings than Jumia Technologies.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Jumia Technologies and Safe-T Group, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Jumia Technologies 1 4 1 0 2.00
Safe-T Group 0 0 0 0 N/A

Jumia Technologies currently has a consensus target price of $7.60, indicating a potential upside of 55.74%. Given Jumia Technologies’ higher possible upside, analysts plainly believe Jumia Technologies is more favorable than Safe-T Group.


Jumia Technologies beats Safe-T Group on 5 of the 9 factors compared between the two stocks.

About Jumia Technologies

Jumia Technologies AG operates an e-commerce platform in Africa. The company's platform consists of marketplace, which connects sellers with consumers; logistics service that enables the shipment and delivery of packages from sellers to consumers; and payment service, which facilitates transactions to participants active on the company's platform in selected markets. Its marketplace offers various products in a range of categories, including fashion and apparel, smartphones, home and living, consumer packaged goods, beauty and perfumes, and other electronics, as well as access to various services, such as restaurant food delivery, hotel and flight booking, classified advertising, airtime recharge, and instant delivery. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in January 2019. Jumia Technologies AG was founded in 2012 and is headquartered in Berlin, Germany.

About Safe-T Group

Reebonz Holding Limited operates an online marketplace and platform for buying and selling new and pre-owned luxury products in Southeast Asia and the Asia Pacific markets. It offers a range of new and pre-owned luxury goods, including handbags, small leather goods and other accessories, shoes, watches, and jewelry. The company was founded in 2009 and is headquartered in Singapore.

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