Analyzing Fang (NYSE:SFUN) & LiveRamp (NYSE:RAMP)

Fang (NYSE:SFUN) and LiveRamp (NYSE:RAMP) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, risk, earnings, valuation, profitability, analyst recommendations and dividends.

Analyst Ratings

This is a summary of recent ratings and target prices for Fang and LiveRamp, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fang 0 0 0 0 N/A
LiveRamp 0 0 6 0 3.00

LiveRamp has a consensus price target of $55.33, indicating a potential upside of 27.82%. Given LiveRamp’s higher possible upside, analysts plainly believe LiveRamp is more favorable than Fang.


This table compares Fang and LiveRamp’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Fang -27.11% -11.21% -3.75%
LiveRamp -32.72% -10.07% -8.67%

Earnings & Valuation

This table compares Fang and LiveRamp’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Fang $219.71 million 0.46 -$10.25 million ($2.40) -4.67
LiveRamp $380.57 million 7.43 -$124.51 million ($1.85) -23.40

Fang has higher earnings, but lower revenue than LiveRamp. LiveRamp is trading at a lower price-to-earnings ratio than Fang, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

34.3% of Fang shares are held by institutional investors. Comparatively, 97.3% of LiveRamp shares are held by institutional investors. 5.2% of LiveRamp shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Risk and Volatility

Fang has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Comparatively, LiveRamp has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500.


LiveRamp beats Fang on 9 of the 13 factors compared between the two stocks.

About Fang

Fang Holdings Limited operates a real estate Internet portal in the People's Republic of China. The company's portal offers listing, marketing, e-commerce, financial, and other value-added services. It supports active online communities and networks of users seeking information on, and services for, the real estate and home-related sectors. The company was formerly known as SouFun Holdings Limited and changed its name to Fang Holdings Limited in September 2016. Fang Holdings Limited was founded in 1999 and is headquartered in Beijing, China.

About LiveRamp

LiveRamp Holdings, Inc., a technology company, provides enterprise customer management platform solutions in the United States, Europe, and the Asia-Pacific. The company offers IdentityLink, an identity platform that connects people, data, and devices across the digital and physical world, powering the people-based marketing that allows consumers to connect with the brands and products they love. It serves financial, insurance and investment services, retail, automotive, telecommunications, high tech, consumer packaged goods, healthcare, travel, entertainment, non-profit, and government industries. The company was formerly known as Acxiom Holdings, Inc. and changed its name to LiveRamp Holdings, Inc. in October 2018. LiveRamp Holdings, Inc. is headquartered in San Francisco, California.

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