Head to Head Review: Aurora Mobile (NASDAQ:JG) & SVMK (NASDAQ:SVMK)

Aurora Mobile (NASDAQ:JG) and SVMK (NASDAQ:SVMK) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, earnings, risk, valuation and institutional ownership.


This table compares Aurora Mobile and SVMK’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Aurora Mobile -16.99% -28.05% -15.38%
SVMK -24.56% -26.88% -10.17%

Insider & Institutional Ownership

17.3% of Aurora Mobile shares are held by institutional investors. Comparatively, 74.8% of SVMK shares are held by institutional investors. 18.7% of SVMK shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Aurora Mobile and SVMK’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Aurora Mobile $130.21 million 1.37 -$15.78 million N/A N/A
SVMK $307.42 million 10.33 -$73.86 million ($0.56) -41.07

Aurora Mobile has higher earnings, but lower revenue than SVMK.

Risk & Volatility

Aurora Mobile has a beta of 0.31, suggesting that its share price is 69% less volatile than the S&P 500. Comparatively, SVMK has a beta of 1.56, suggesting that its share price is 56% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent recommendations for Aurora Mobile and SVMK, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aurora Mobile 0 0 0 0 N/A
SVMK 0 1 6 0 2.86

SVMK has a consensus price target of $23.57, suggesting a potential upside of 2.48%. Given SVMK’s higher probable upside, analysts plainly believe SVMK is more favorable than Aurora Mobile.


SVMK beats Aurora Mobile on 9 of the 12 factors compared between the two stocks.

About Aurora Mobile

Aurora Mobile Limited provides mobile big data solutions platform in the People's Republic of China. The company offers developer services that integrate with various mobile apps and provide core in-app functionalities needed by developers, including push notification, instant messaging, analytics, sharing, and short message service. It primarily serves media, entertainment, gaming, financial services, tourism, ecommerce, education and healthcare industries. The company was founded in 2012 and is headquartered in Shenzhen, the People's Republic of China.

About SVMK

SVMK Inc. provides survey software products and purpose-built solutions that enable organizations to engage with their customers, employees, and the markets they serve in the United States and internationally. Its cloud-based SaaS platform helps individuals and organizations to design and distribute surveys that generate an average of approximately 20 million answered questions daily across approximately 190 countries and territories. The company offers SurveyMonkey CX, a net promoter score solution that transforms customer feedback into actionable insights; TechValidate, a marketing content automation solution; and SurveyMonkey Engage, an employee-focused solution, which measures employee experiences within an organization. It also provides SurveyMonkey Audience, a market research solution that enables organizations to easily gain real-time actionable data from targeted panelists; SurveyMonkey Apply, an application management solution that is primarily used by educational institutions and non-profits seeking to allocate scholarships and grants; and Wufoo, an easy-to-use form builder that helps users create Web and mobile forms, collect file uploads, and receive online payments. The company was formerly known as SurveyMonkey Inc. and changed its name to SVMK Inc. in March 2013. The company was founded in 1999 and is headquartered in San Mateo, California.

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