Analyzing the Rubicon Project (MGNI) & Its Peers

the Rubicon Project (NASDAQ: MGNI) is one of 61 publicly-traded companies in the “Computer programming, data processing, & other computer related” industry, but how does it weigh in compared to its peers? We will compare the Rubicon Project to similar businesses based on the strength of its valuation, profitability, dividends, analyst recommendations, earnings, risk and institutional ownership.

Volatility & Risk

the Rubicon Project has a beta of 1.61, meaning that its stock price is 61% more volatile than the S&P 500. Comparatively, the Rubicon Project’s peers have a beta of 1.79, meaning that their average stock price is 79% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and price targets for the Rubicon Project and its peers, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
the Rubicon Project 0 0 0 0 N/A
the Rubicon Project Competitors 1003 3408 6799 319 2.56

As a group, “Computer programming, data processing, & other computer related” companies have a potential upside of 0.84%. Given the Rubicon Project’s peers higher probable upside, analysts plainly believe the Rubicon Project has less favorable growth aspects than its peers.

Profitability

This table compares the Rubicon Project and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
the Rubicon Project -14.10% -14.34% -4.36%
the Rubicon Project Competitors -9.97% -58.19% -5.47%

Institutional and Insider Ownership

40.7% of the Rubicon Project shares are held by institutional investors. Comparatively, 50.6% of shares of all “Computer programming, data processing, & other computer related” companies are held by institutional investors. 5.7% of the Rubicon Project shares are held by company insiders. Comparatively, 14.2% of shares of all “Computer programming, data processing, & other computer related” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares the Rubicon Project and its peers top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
the Rubicon Project $156.41 million -$25.48 million -16.24
the Rubicon Project Competitors $8.01 billion $1.55 billion 70.19

the Rubicon Project’s peers have higher revenue and earnings than the Rubicon Project. the Rubicon Project is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Summary

the Rubicon Project peers beat the Rubicon Project on 8 of the 10 factors compared.

the Rubicon Project Company Profile

Magnite Inc. operates an independent sell-side advertising platform in the United States and internationally. The company offers applications and services for digital advertising inventory sellers, including websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed. It also provides demand manager services for sellers to monetize their advertising inventory through configuration tools and analytics to make it easier to deploy, configure, and optimize prebid-based header bidding solutions. The company is headquartered in Los Angeles, California.

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