TUI AG/ADR (OTCMKTS:TUIFY) and HAYS PLC/ADR (OTCMKTS:HAYPY) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, risk, valuation, profitability and earnings.

Risk & Volatility

TUI AG/ADR has a beta of 1.34, suggesting that its stock price is 34% more volatile than the S&P 500. Comparatively, HAYS PLC/ADR has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500.

Earnings & Valuation

This table compares TUI AG/ADR and HAYS PLC/ADR’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
TUI AG/ADR $21.36 billion 0.10 $469.64 million $0.40 4.75
HAYS PLC/ADR $7.86 billion 0.32 $209.26 million $1.42 10.42

TUI AG/ADR has higher revenue and earnings than HAYS PLC/ADR. TUI AG/ADR is trading at a lower price-to-earnings ratio than HAYS PLC/ADR, indicating that it is currently the more affordable of the two stocks.


This table compares TUI AG/ADR and HAYS PLC/ADR’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
TUI AG/ADR -0.53% -2.80% -0.57%

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for TUI AG/ADR and HAYS PLC/ADR, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TUI AG/ADR 2 2 1 0 1.80
HAYS PLC/ADR 0 3 1 0 2.25

Insider & Institutional Ownership

0.0% of TUI AG/ADR shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.


HAYS PLC/ADR beats TUI AG/ADR on 7 of the 11 factors compared between the two stocks.


TUI AG, together with its subsidiaries, provides tourism services worldwide. It operates hotels and resorts under the Robinson, Riu, TUI Blue, and TUI Magic Life brands, as well as involved in the tour operation and airlines businesses. The company also operates cruise liners; and provides incoming agency services. It operates a fleet of 1,600 travel agencies and online portals; 6 airlines with approximately 150 aircrafts; and 16 cruise liners, as well as approximately 380 hotels. TUI AG is based in Hanover, Germany.


Hays plc operates as a recruitment company in Australia, New Zealand, Germany, the United Kingdom, Ireland, and internationally. The company offers permanent, temporary, and contractor recruitment services, such as qualified, professional, and skilled recruitment to public and private sector. It specializes in offering recruitment services in the areas of accountancy and finance, construction and property, information technology, life sciences, sales and marketing, banking and capital markets, contact centers, education, engineering and manufacturing, executive, financial services, health and social care, human resources, legal, office professionals, energy, oil and gas, purchasing, retail, resources and mining, and telecoms. Hays plc was founded in 1968 and is based in London, the United Kingdom.

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