Professional Diversity Network (NASDAQ:IPDN) versus Medallia (NASDAQ:MDLA) Head to Head Survey

Professional Diversity Network (NASDAQ:IPDN) and Medallia (NYSE:MDLA) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, institutional ownership, risk and analyst recommendations.

Valuation and Earnings

This table compares Professional Diversity Network and Medallia’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Professional Diversity Network $5.03 million 2.26 -$3.84 million N/A N/A
Medallia $402.46 million 10.78 -$112.33 million ($1.35) -22.76

Professional Diversity Network has higher earnings, but lower revenue than Medallia.

Analyst Ratings

This is a summary of current ratings and target prices for Professional Diversity Network and Medallia, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Professional Diversity Network 0 0 0 0 N/A
Medallia 0 2 12 0 2.86

Medallia has a consensus price target of $39.08, indicating a potential upside of 27.16%. Given Medallia’s higher probable upside, analysts plainly believe Medallia is more favorable than Professional Diversity Network.

Profitability

This table compares Professional Diversity Network and Medallia’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Professional Diversity Network -88.85% -170.59% -50.49%
Medallia -33.76% -34.02% -20.15%

Institutional & Insider Ownership

0.4% of Professional Diversity Network shares are owned by institutional investors. Comparatively, 79.5% of Medallia shares are owned by institutional investors. 13.0% of Professional Diversity Network shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Medallia beats Professional Diversity Network on 8 of the 10 factors compared between the two stocks.

Professional Diversity Network Company Profile

Professional Diversity Network, Inc. operates online professional networking communities with career resources in the United States. The company operates through three segments: Professional Diversity Network, National Association of Professional Women, and Noble Voice Operations. It serves various cultural groups, such as women; Hispanic-Americans; African-Americans; Asian-Americans; disabled; military professionals; lesbians, gays, bisexuals, and transgenders; and students and graduates. The company offers single and multiple job postings, recruitment media, talent recruitment communities, corporate memberships, and hiring campaign marketing and advertising, as well as e-newsletter marketing, research, and outreach services. It also provides consumer advertising and consumer marketing solutions through advertising and job postings on its Websites. The company serves federal, state, and local governments, as well as companies and contractors that serve governmental entities; small and medium sized businesses; and large enterprises. As of December 31, 2017, it had approximately 10,266,000 registered users. The company was founded in 2003 and is headquartered in Chicago, Illinois. Professional Diversity Network, Inc. is a subsidiary of Cosmic Forward Limited.

Medallia Company Profile

Medallia, Inc. provides an enterprise Software-as-a-Service platform in North America, Europe, the Middle East, Africa, and internationally. The company's platform utilizes deep learning-based artificial intelligence technology to analyze structured and unstructured data from signal fields in human, digital, and Internet of Things interactions. Its Medallia Experience Cloud platform offers Customer Experience, Business Experience, Employee Experience, and Product Experience product suites. The company also provides separate modules, including Medallia Athena Text Analytics, Medallia Social, Medallia Digital Medallia Conversations, and Mobile Applications. In addition, it offers professional, managed, implementation, advisory, education and training, and customer support services. The company serves communications and media, hospitality, insurance, and automotive companies, as well as banks; and companies in retail, technology, and manufacturing industries. Medallia, Inc. was founded in 2000 and is headquartered in San Francisco, California.

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