Critical Contrast: IQIYI (NASDAQ:IQ) and BB Liquidating (NASDAQ:BLIBQ)

IQIYI (NASDAQ:IQ) and BB Liquidating (OTCMKTS:BLIBQ) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, dividends and earnings.

Institutional & Insider Ownership

27.7% of IQIYI shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent recommendations for IQIYI and BB Liquidating, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
IQIYI 2 4 2 0 2.00
BB Liquidating 0 0 0 0 N/A

IQIYI currently has a consensus price target of $21.81, suggesting a potential downside of 2.58%. Given IQIYI’s higher possible upside, equities research analysts clearly believe IQIYI is more favorable than BB Liquidating.


This table compares IQIYI and BB Liquidating’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
IQIYI -35.09% -118.55% -23.36%
BB Liquidating N/A N/A N/A

Volatility and Risk

IQIYI has a beta of 1.44, indicating that its share price is 44% more volatile than the S&P 500. Comparatively, BB Liquidating has a beta of 14.31, indicating that its share price is 1,331% more volatile than the S&P 500.

Valuation and Earnings

This table compares IQIYI and BB Liquidating’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
IQIYI $4.12 billion 3.99 -$1.48 billion ($2.03) -11.03
BB Liquidating N/A N/A N/A N/A N/A

BB Liquidating has lower revenue, but higher earnings than IQIYI.

IQIYI Company Profile

iQIYI, Inc., together with its subsidiaries, provides online entertainment services under the iQIYI brand in China. It operates a platform that provides a collection of Internet video content, including professionally-produced content licensed from professional content providers and self-produced content. The company also provides membership, content distribution, online advertising, live broadcasting, and online gaming and literature services. In addition, it operates iQIYI Mall, an e-commerce platform that offers products, such as VR glasses to users through direct sale and third-party merchants; and a talent agency. The company was formerly known as, Inc. and changed its name to iQIYI, Inc. in November 2017. iQIYI, Inc. was incorporated in 2009 and is based in Beijing, China. iQIYI, Inc. is a subsidiary of Baidu Holdings Limited.

BB Liquidating Company Profile

BB Liquidating Inc. is in the process of liquidation of its remaining assets. Previously, it was operated and franchised entertainment-related stores in the United States and internationally. The company was formerly known as Blockbuster Inc. and changed its name to BB Liquidating Inc. in August 2011. BB Liquidating Inc. was founded in 1982 and is based in Dallas, Texas. On July 16, 2013, the voluntary petition of BB Liquidating Inc. for reorganization under Chapter 11 was converted to Chapter 7. It had filed for Chapter 11 bankruptcy on September 23, 2010. BB Liquidating Inc. operates as a subsidiary of DISH Network Corporation

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