Contrasting comScore (SCOR) and Its Competitors

comScore (NASDAQ: SCOR) is one of 195 publicly-traded companies in the “Business services, not elsewhere classified” industry, but how does it contrast to its competitors? We will compare comScore to related businesses based on the strength of its earnings, profitability, institutional ownership, dividends, risk, valuation and analyst recommendations.

Volatility & Risk

comScore has a beta of 0.85, indicating that its stock price is 15% less volatile than the S&P 500. Comparatively, comScore’s competitors have a beta of 6.11, indicating that their average stock price is 511% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and target prices for comScore and its competitors, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
comScore 0 0 0 0 N/A
comScore Competitors 1624 6292 10785 497 2.53

As a group, “Business services, not elsewhere classified” companies have a potential downside of 0.36%. Given comScore’s competitors higher possible upside, analysts clearly believe comScore has less favorable growth aspects than its competitors.

Institutional & Insider Ownership

74.3% of comScore shares are owned by institutional investors. Comparatively, 58.0% of shares of all “Business services, not elsewhere classified” companies are owned by institutional investors. 2.5% of comScore shares are owned by insiders. Comparatively, 15.0% of shares of all “Business services, not elsewhere classified” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares comScore and its competitors top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
comScore $388.64 million -$339.00 million -0.43
comScore Competitors $2.65 billion $338.83 million 7.69

comScore’s competitors have higher revenue and earnings than comScore. comScore is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.


This table compares comScore and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
comScore -15.11% -22.00% -7.89%
comScore Competitors -23.56% -57.10% -27.92%


comScore competitors beat comScore on 6 of the 10 factors compared.

About comScore

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers ratings and planning products and services, including Media Metrix and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers unduplicated measurement of digital video consumption, as well as provides TV-comparable reach and engagement metrics, and audience demographics; Plan Metrix, which offers an understanding of consumer lifestyle; validated Campaign Essentials (vCE) that validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Campaign Ratings, which expands upon vCE's verification, as well as provides unduplicated reporting to negotiate and evaluate campaigns across media platforms. Its ratings and planning products and services also comprises TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; StationView Essentials to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; and Cross-Platform Suite, which integrates person-level linear TV viewership with digital audience data. The company also offers analytics and optimization products and services that provide end-to-end solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. In addition, it offers movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time, which include box office analytics, trend analysis, and insights for movie studios and movie theater operators. The company was founded in 1999 and is headquartered in Reston, Virginia.