Critical Comparison: SRAX (NASDAQ:SRAX) & Global Trac Solutions (OTCMKTS:PSYC)

Global Trac Solutions (OTCMKTS:PSYC) and SRAX (NASDAQ:SRAX) are both communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, valuation, analyst recommendations, profitability and earnings.

Profitability

This table compares Global Trac Solutions and SRAX’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Global Trac Solutions N/A N/A N/A
SRAX -369.86% -107.87% -60.08%

Analyst Recommendations

This is a summary of recent recommendations and price targets for Global Trac Solutions and SRAX, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Global Trac Solutions 0 0 0 0 N/A
SRAX 0 0 2 0 3.00

SRAX has a consensus target price of $7.25, suggesting a potential upside of 46.17%. Given SRAX’s higher possible upside, analysts clearly believe SRAX is more favorable than Global Trac Solutions.

Insider & Institutional Ownership

3.7% of SRAX shares are owned by institutional investors. 18.9% of SRAX shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Valuation and Earnings

This table compares Global Trac Solutions and SRAX’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Global Trac Solutions N/A N/A N/A N/A N/A
SRAX $3.58 million 22.21 -$16.86 million N/A N/A

Global Trac Solutions has higher earnings, but lower revenue than SRAX.

Summary

SRAX beats Global Trac Solutions on 5 of the 8 factors compared between the two stocks.

Global Trac Solutions Company Profile

MoneyTrac Technology, Inc., through its subsidiary, provides electronic wallet and e-banking financial solutions for the marijuana industry. It offers financial technology, which includes an e-wallet and mobile app that allows users to access financial information. The company also provides white labeling services; mobile platform to manage financial transactions; and solutions for accessing account information, making payments, and online bill pay activities. In addition, it offers transaction management services. The company has a joint venture agreement with Compliance Financial Network Corp. MoneyTrac Technology, Inc. also has a strategic partnership with Pegasus Fintech, Inc. The company was founded in 2015 and is based in San Diego, California.

SRAX Company Profile

SRAX, Inc., a digital marketing and data technology company, provides tools to reach consumers with marketing and advertising communication in the United States. The company's machine learning technology analyzes marketing data to identify core consumers and their characteristics across marketing channels. It also offers SRAX IR, software as a service (Saas) that enables companies to understand their shareholder base through the tracking of holdings, the management of investor contact information, and identification of trends in the purchase and sale of issuer's securities; and BIGToken platform, a consumer data management platform where consumers rewarded for providing and verifying their data and completing activities within the platform. The company provides data management, audience optimization and recognition, multi-channel and omni channel media, and marketing services. The company markets and sells its services through its in-house sales team, as well as through industry specific events. The company was formerly known as Social Reality, Inc. and changed its name to SRAX, Inc. in August 2019. SRAX, Inc. was founded in 2009 and is headquartered in Los Angeles, California.

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