Contrasting Qumu (NASDAQ:QUMU) & WiMi Hologram Cloud (NASDAQ:WIMI)

WiMi Hologram Cloud (NASDAQ:WIMIGet Rating) and Qumu (NASDAQ:QUMUGet Rating) are both small-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, profitability, dividends, analyst recommendations, earnings, institutional ownership and valuation.


This table compares WiMi Hologram Cloud and Qumu’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
WiMi Hologram Cloud N/A N/A N/A
Qumu -71.54% -118.73% -46.13%

Analyst Ratings

This is a summary of current ratings and target prices for WiMi Hologram Cloud and Qumu, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WiMi Hologram Cloud 0 0 0 0 N/A
Qumu 0 0 1 0 3.00

Qumu has a consensus price target of $6.00, indicating a potential upside of 636.47%. Given Qumu’s higher probable upside, analysts plainly believe Qumu is more favorable than WiMi Hologram Cloud.

Insider & Institutional Ownership

11.2% of WiMi Hologram Cloud shares are held by institutional investors. Comparatively, 38.3% of Qumu shares are held by institutional investors. 15.4% of Qumu shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings & Valuation

This table compares WiMi Hologram Cloud and Qumu’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
WiMi Hologram Cloud $146.46 million 1.29 -$37.01 million N/A N/A
Qumu $24.02 million 0.61 -$16.36 million ($0.98) -0.83

Qumu has lower revenue, but higher earnings than WiMi Hologram Cloud.

Risk and Volatility

WiMi Hologram Cloud has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500. Comparatively, Qumu has a beta of 1.66, suggesting that its stock price is 66% more volatile than the S&P 500.


Qumu beats WiMi Hologram Cloud on 6 of the 11 factors compared between the two stocks.

About WiMi Hologram Cloud (Get Rating)

WiMi Hologram Cloud Inc. provides augmented reality (AR) based holographic services and products in China. It operates in three segments: AR Advertising Services, AR Entertainment, and Semiconductor Related Products and Services. The company primarily offers holographic AR advertising services and holographic AR entertainment products. Its holographic AR advertising software enables users to insert into video footages real or animated three dimensional objects; and online holographic AR advertising solution embeds holographic AR ads into films and shows. The company's holographic AR entertainment products consist primarily of payment middleware software, game distribution platform, and holographic mixed reality software. In addition, it engages in the provision of central processing algorithm services, and provides computer chip products to enterprise customers, as well as sells comprehensive solutions for central processing algorithms and related services with software and hardware integration. WiMi Hologram Cloud Inc. was founded in 2015 and is headquartered in Beijing, the People's Republic of China.

About Qumu (Get Rating)

Qumu Corporation provides tools to create, manage, secure, distribute, and measure live and on-demand video content for the enterprises. It offers perpetual software licenses, cloud-hosted software as a service, or term software license basis; and sells third-party hardware appliances, as well as provides maintenance and support, and professional and training services. The company's platform provides video capture services; video content management services, such as creation and editing, analytics, automated workflows, security and access control, and speech search; and extensions and add-ons. It serves the banking, finance and insurance, manufacturing, services and consulting, telecom and technology, and biotech and health care markets, as well as government customers through direct sales and channel partners in North America, Europe, and Asia. The company was formerly known as Rimage Corporation and changed its name to Qumu Corporation in September 2013. Qumu Corporation was founded in 1978 and is headquartered in Minneapolis, Minnesota.

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