Comparing YETI (NYSE:YETI) & TruGolf (NASDAQ:TRUG)

YETI (NYSE:YETI) and TruGolf (NASDAQ:TRUG) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, valuation, risk, dividends and analyst recommendations.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for YETI and TruGolf, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
YETI	1	7	6	0	2.36
TruGolf	0	0	0	0	N/A

YETI presently has a consensus target price of $48.00, indicating a potential upside of 35.02%. Given YETI’s higher possible upside, equities analysts plainly believe YETI is more favorable than TruGolf.

Profitability

This table compares YETI and TruGolf’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
YETI	10.24%	27.99%	15.35%
TruGolf	N/A	N/A	-18.40%

Valuation and Earnings

This table compares YETI and TruGolf’s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
YETI	$1.66 billion	1.83	$169.88 million	$1.95	18.23
TruGolf	N/A	N/A	-$400,000.00	N/A	N/A

YETI has higher revenue and earnings than TruGolf.

Insider & Institutional Ownership

3.2% of TruGolf shares are owned by institutional investors. 0.9% of YETI shares are owned by insiders. Comparatively, 37.2% of TruGolf shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Risk & Volatility

YETI has a beta of 2.26, meaning that its stock price is 126% more volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.6, meaning that its stock price is 160% less volatile than the S&P 500.

Summary

YETI beats TruGolf on 8 of the 10 factors compared between the two stocks.

About YETI

YETI Holdings, Inc. designs, retails, and distributes products for the outdoor and recreation market under the YETI brand. It offers coolers and equipment, including hard and soft coolers, cargo, bags, outdoor living, and associated accessories, as well as backpacks, duffel bags, luggage, packing cubes, carryalls, camp chairs, blankets, dog beds, dog bowls, and gear cases under the LoadOut, Panga, Crossroads, Camino, Hondo Base, Trailhead, Lowlands, Boomer, and SideKick Dry brands. The company also provides drinkware products, such as colsters, lowballs, wine tumblers, stackable pints, mugs, tumblers, straw mugs and cups, bottles, jugs, and water bottles, as well as accessories comprising bottle straw and chug caps, lids, straw lids, color packs, tumbler handles, and jug mounts under the Rambler brand. In addition, it offers apparel and gear products, such as hats, shirts, bottle openers, and ice substitutes. The company sells its products through independent retailers, including outdoor specialty, hardware, sporting goods, and farm and ranch supply stores, as well as through its Website, YETI.com. It operates in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.